OPERATION CHERRY RED
RIPE PINEAPPLE | CHAMOMILE | TANGERINE
CULTIVAR: 74110, 74165, 74112
ST. ALi is very excited to take part in the First Operation Cherry Red, a live coffee auction set up by coffee supplier Trabocca to help coffee farmers growing incredible coffees to be paid a greater price for doing so.
Ethiopia – the historical home of Coffea Arabica – is widely known for producing the best coffee in the world. Less well-known is that 95% of the country’s production is grown by smallholder farmers located high up in the mountains. It is in the Ethiopian highlands that coffee thrives best, and botanical varieties are still largely uncharted. Until recently, the smallholder’s coffee was blended and lost its identity before reaching the consumer, resulting in lower prices for the producers.
However, new regulations within the Ethiopian market allow for increased traceability and transparency, enabling direct trade and benefitting the smallholders of Ethiopia.