SINGLE ORIGIN FINCA LA ESPERANZA
PEACHES + CREAM
COUNTRY: El Salvador
CULTIVAR: Orange Bourbon
Leaf rust is a constant threat for South and Central American coffee economies. Climate change may not be directly responsible for this fungal disease, but when coupled with historically low coffee prices and dwindling labour shortages as local workers turn to more sustainable futures—it can be the proverbial straw breaking backs. It takes an innovative and determined mind to transform these extensive problems into opportunity—enter Juan Alfredo from Cafe Pacas, and his La Esperanza farm.
With a leaf rust attack devastating the farm in 2012, Juan Alfredo took the opportunity to extensively replant, transforming the farm into a beautiful varietal garden of coffee cherries. At the same time the family developed a social responsibility strategy for their workers, ranging from workshops on emotional intelligence, resilience, and teamwork, among others. The goal was to contribute positively to society, creating a sustainable future along with agents of change within the community, with over 250 local team members through the program so far.
Our green bean buyer Lucy Ward has an extensive history with the Pacas family, going back to the beginning of her buying career—there’s even a tree on the farm nicknamed the “Lucy Variety”! This is our second year at ST. ALi buying from Cafe Pacas, with this coffee packed full of sweetness tasting like peaches and cream. It’s a delightful coffee from an innovative farmer caring about their local community and future.