If you've known us for a while you'll know we’re constantly evolving- and our new packaging is a reflection of that. It’s the same ST. ALi coffee you know and love - now with a fresh look for on bar and on shelf.

Our new bags are bold, clean, and built to stand out. 

Here are some tips to make sure they shine on your shelf:

Group bags by colour to create a striking visual impact and make blends easier to navigate. Colour blocking also helps customers quickly identify their go-to or explore something new.

If space is tight, stack vertically by blend to create a clean, uniform display that doesn’t overwhelm.

Feature the same blend on bar and on shelf - customers will often love what you’re serving so much that they’ll want to take the magic home with them.

We’ve expanded our on-pack details to help your team, and your customers, understand what’s in the cup.

No more sticker struggles- one less barrier between you and your brew. Hallelujah. 

Easy storage with our resealable bag- keeping coffee fresher for longer.

We’ve updated our bag sizes to better suit everyone’s needs- and to help keep every cup tasting its best. Our 250g bags are now 225g- just the right amount for a fresh weekly rotation at home.

And for those who like to go a little bigger, we’ve made a 500g bag an official part of the lineup. Cheers to that.