ORTHODOX
Our house blend of 20 years, the original, the champion. This blend offers creamy milk chocolate, fudge, and apple jam flavours. It’s well suited to milk-based coffees and makes perfectly balanced espresso.
WHOLESALE
COFFEE
WHOLESALE COFFEE
Using coffee as the medium, ST. ALi celebrates the endless possibilities that come with each cup; hospitality, connection, design and storytelling.
We’ve got 20 years in the game and 9 of our own venues across Australia and Indonesia. Our goal is to share what we’ve learnt and enable hospitality owners to do what they do best while we make sure the coffee shines.
With sustainably and ethically sourced coffee, we’ve built up a core group of blends representing the best of what we do, while offering the variety our wholesale customers need. Roasted at our own facility in Melbourne, our blends and range of single origins are accessible, easy to grasp, and always high quality.
Using coffee as the medium, ST. ALi celebrates the endless possibilities that come with each cup; hospitality, connection, design and storytelling.
We’ve got 20 years in the game and 9 of our own venues across Australia and Indonesia. Our goal is to share what we’ve learnt and enable hospitality owners to do what they do best while we make sure the coffee shines.
With sustainably and ethically sourced coffee, we’ve built up a core group of blends representing the best of what we do, while offering the variety our wholesale customers need. Roasted at our own facility in Melbourne, our blends and range of single origins are accessible, easy to grasp, and always high quality.
ENDLESS POSSIBILITIES
IN COFFEE
Founded in Melbourne in 2005, ST. ALi is one of Australia’s largest and most recognised independent specialty coffee roasters. From humble beginnings in South Melbourne, it has grown into a global brand spanning six countries and 1,000+ customers, driven by a mission to make specialty coffee accessible and keep pushing the industry forward.
WORK WITH US
OUR COMMUNITY
1,000
WHOLESALE
PARTNERS
100K+
MONTHLY SITE
VISITS
130K
EMAIL DATABASE
120K
SOCIAL MEDIA
FOLLOWERS
50K
LOYALTY
MEMBERS
6
COUNTRIES
WHO IS ST. ALi?
ST. ALi started roasting coffee among the tables of our original South Melbourne café. Twenty years later, we have the scale, systems and support of a major coffee business without losing the hospitality, craft and flavour that got us here.
From direct relationships with producers and in-house roasting to training, equipment and ongoing account support, we give our partners more than a bag of coffee.
OUR COFFEE
FEELS GOOD
100% organic and silky smooth. A versatile blend full of caramel and brown sugar. Complex yet approachable for a delightful drinking experience in both black and white coffees.
WIDE AWAKE
This coffee celebrates the simple satisfaction in a darker roast. Wide Awake has a bold chocolatey flavour that’s absolute heaven in a milk-based coffee. Familiar yet refined, this blend is a real crowd pleaser.
ITALO DISCO
Bridging tradition and innovation, Italo Disco honours Italian espresso heritage while boasting specialty roasting. A dark yet smooth blend, reminiscent of the first coffee you ever had.
DECAF
If you prefer your coff without the caff, we’ve got you covered. Produced using the chemical-free Swiss Water Process and perfectly roasted this blend sings notes of chocolate and honey with buttery tones.
MORE THAN COFFEE
ST. ALi goes beyond beans and espresso with ready-to-drink options, alternative brew formats and café products designed to cover more of the menu.
COLD BREW
CAPSULES
DRIP BAGS
COLD BREW BAGS
SUPPORT WE PROVIDE
BRAND SUPPORT
We know your business. Your account manager understands your venue, volume, team and goals. You’re building a relationship with a person, not a call centre.
TRAINING & SUPPORT
Help your team make better coffee. On-site barista training, seasonal updates, brew guidance and technical education to help your team stay sharp.
EQUIPMENT
We don’t leave you mid-service. Machine supply, installation, servicing and repair support to keep your coffee operation moving.
TRAINING & SUPPORT
Keep things interesting. We provide Seasonal recipe inspiration, product education and menu ideas designed to help you respond to changing tastes and trends.
SUSTAINABILITY
We work with partners focused on sustainable practices, withon-the-ground resources and services to support producers.
Since 2017, we’ve partnered with Reground to divert coffee, chaff, soft plastics and other waste from landfill. In 2018, we switched to Category 7 recyclable coffee packaging, with capsules made from fully recyclable aluminium and polypropylene. We hold quality control certifications and partner with companies that share these standards. We’re also certified carbon neutral through Climate Active and are working toward B Corp certification.
Our certifications include HACCP and ACO Organic accreditation, while our partners hold certifications including UTZ, Rainforest Alliance, ISO and Organic accreditation.
Beyond certification, we support practical community projects like Worms at Work, with our on-site bench turning food scraps into compost as part of a City of Melbourne initiative.
PARTNERSHIPS & ACTIVATIONS
Our rich history of collaborations truly sets us apart in the world of coffee roasting. ST. ALi has partnered with some of the most innovative minds across assorted industries, from the brewery Young Henrys, where we crafted an international award-winning Gin, to joining forces with esteemed F1 Driver Valtteri Bottas and legendary coffee machine makers La Marzocco.
We’ve taken our coffee global with pop-ups and takeovers in Hong Kong, Taipei, and beyond, always met with an incredible response. Wherever we go, the love for great coffee follows.
These collaborations are more than just partnerships; they represent our commitment to pushing boundaries, cultivating creativity, and offering unique experiences to our customers. At ST. ALi, by embracing collaboration and innovation, we can continue to elevate the coffee industry and create memorable moments for coffee enthusiasts worldwide. These collaborations align with our core values of creativity, diversity, and innovation.
OUR CUSTOMERS
From independent cafés and restaurants to hotels, offices and large hospitality groups, ST. ALi supplies more than 1,000 wholesale customers across Australia and around the world. We work with businesses of every scale, backed by the coffee, service and infrastructure to support them as they grow.
BRAND SUPPORT
With over 100k followers across IG & Facebook we know how to be social and spread the word. From new cafe openings to venue pushes, events or simple shoutouts, we love showing support on social media.
We have a customer spotlight programme where we profile our standout accounts, sharing their story across our social media, website and mailing list. If you’re interested in being featured once you sign up just let us know and we’ll put you forward.
AUSTRALIA WIDE
Our coffee is roasted, packed, and shipped from our Melbourne roasting facility to your shelves within a matter of days. Technical support can be over the phone or via video conference, and we have our own network of professionals in your area to come and visit.
We’re active in most states, with full time ST. ALi reps in Sydney, Brisbane, and Adelaide. With a finger on the local pulse, they’re there to help bring Melbourne coffee culture to you and adapt to your local markets however needed.
TRAINING & SUPPORT
At ST. ALi we provide training and education that allows you to produce top-quality coffee every day, promoting best practice and workflows we’ve learned ourselves the hard way. We can create tailored training and education programs to help your team always perform at their peak.
We provide the best in preventative maintenance (but will be there with emergency support when the situation demands) along with technical training and know-how so you can always get the best out of your kit.
LET’S TALK.
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